A business can be both profitable and ethical. Following their Code of Ethics,  accounting principles, and the board of directors decisions will encourage companies to practice ethical business. Social responsibility also encourage companies to behave ethically. The board of directors have the largest influence on creating executive decisions that will benefit the company's shareholders. The profitability section showed a fradulent company that was profitable, but unethical. That section also depicted a company that was less profitable in that year, but ethical.